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mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif] --><em><span style="font-size: 11pt; line-height: 150%;">Este artigo tem como objetivo estudar a viabilidade econômica de um empreendimento industrial na área da construção civil, mais especificamente a de revestimentos cerâmicos. Diante de seus múltiplos tipos de produtos e variadas aplicações na construção, esse setor vem mostrando um excepcional desenvolvimento, o que induz a um crescente nível de investimentos, tanto na quantidade como na qualidade dos produtos. Por outro lado, devido à elevada produção do Brasil e sua significativa importância no cenário internacional, o estudo examina o mercado mundial do setor, destacando a participação dos principais países produtores, consumidores e exportadores. A metodologia do trabalho envolveu a pesquisa sobre a literatura disponível, sites correlatos, dados das associações de classe, dados tecnológicos e de custos para um determinado empreendimento e métodos de avaliação econômica de projetos. Na parte final do trabalho é feito um estudo de caso hipotético de análise de viabilidade econômica, com utilização ou não de financiamento a longo prazo, de uma pequena indústria de revestimentos cerâmicos em um pólo industrial no Estado de São Paulo, segundo diversos cenários de preço de venda posto fábrica e um dado retorno exigido de 15%. O estudo de caso conclui que a viabilidade do projeto é incerta, dependendo de preços de mercado mais elevados; conclui também que os financiamentos melhoram fortemente a viabilidade desses projetos, assim como a aceitação de uma taxa de retorno inferior tenderia a viabilizar este investimento.</span></em>}, number={1}, journal={Sistemas & Gestão}, author={Da Silva Filho, Murillo Corrêa and Pizzolato, Nelio Domingues}, year={2011}, month={jun.}, pages={20–41} }